• Work closely with the creative team and brand director to bridge the gap between a content idea and the trend within the Bahasa Malaysia segment, manage social media and brand pages, execute content, execute campaigns, integrate, and coordinate in completing day-to-day tasks and client servicing.
  • Producing a consistent brand message across all social media channels.
  • Scheduling social media posts.
  • Creating paid social media campaigns for advertising.
  • Monitoring social media metrics and ROI.
  • Preparing social media engagement and activities reports.
  • Optimizing social media content actively and effectively.
  • Working with other departments to develop social media timelines that coincide with the product release, ad campaigns, and other brand messages.
  • Coordinating with the Creative/Creator & Influencer team and other team members to deliver the task in time and ensure the deliverables meet industry standards.
  • Conduct market, consumer, and competitor analysis.
  • Developing a social media refreshment plan, onboarding plan, and pitch proposal.
  • Picking up quality topic trends and making them relevant to brands.
  • Observe the performance of page/ campaign performance and proactively propose an optimisation strategy.
  • Analyse performance through social analytics, media reporting, and web analytics to identify meaningful opportunities to improve client outcomes.
  • Good presentation skills.
  • Stay up-to-date with new digital technologies and best social media practices.
  • Bachelor’s degree in Communication, Marketing, or a related field.
  • Proven one or two years of work experience as a Social Media Analyst, Social Media Strategist, Social Media Executive, or a similar position.
  • Solid knowledge of digital marketing, social media landscape, digital marketing campaign development and familiarity with marketing analytics tools
  • Demonstrate the ability to understand the engagement metrics and KPIs.
  • Experience in setting up social media business pages and ad boosting
  • Excellent knowledge of research requirements for social media strategy.
  • Sound knowledge of social media scheduling platforms.
  • Strong oral skills in English and Bahasa Malaysia / Mandarin.
  • Excellent writing skills in English and Bahasa Malaysia / Mandarin.
  • Excellent presentation skills
  • Great proposal writing skills
  • Familiar with communication/marketing planning and strategy
  • Hands-on experience with digital brand building for brands
  • Strong organisational and time management skills with attention to detail
  • Ability to multitask and work in a team environment
  • Self-motivated
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LOKi Digital

An independent creative digital agency established in 2008, delivering good work across various disciplines, such as creative, digital strategy, content creation, performance optimisation, project management, planning, PR, data analytics, IT & mobile development, and audiovisual production. We are dedicated to sweat the small stuff and make your brand’s vision and products come to life.

Our Expertise

  • Strategy
  • Creative
  • Social
  • Studio
  • Technology
  • Performance
  • Analytics
  • Digital PR
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