Asia Pacific Digital Content & Social Media Playbook for a Global Retail Brand

In 2019, KIPLING was looking for an agency to create digital content for all 12 of their markets across the Asia Pacific. They worked with LOKi to extend their global direction for Fall Winter 2018/2019, create digital assets, social media content & a playbook for their Asia markets. As their regional social media agency on retainer, we understood their brand, direction & challenges very well.

We conceptualised & produced video, visuals & social media postings. We also created a playbook with best practices & guides for copy & tone.

Digital Content | Social Media Playbook | Retail | APAC