A 360 Digital Campaign for Tune Protect & its Benefits

Tune Protect Travel Insurance covers more than late planes and lost baggage. But it was a challenge to communicate this to a typical traveller. So we were tasked to create a thematic, educational campaign for the brand. We decided to do so by telling a story — THE MAD TRAVEL TALES. Our audience follow the adventures of Tak Lak, our campaign hero — to learn about the benefits and coverage of Tune Protect Travel Insurance while being entertained.

This 360 digital campaign was led by a Youtube video series and supported across social media, display ads, EDMs, microsites and an online game.

This campaign was shortlisted at the Markies Awards 2017 for Best Use of Content.

Digital Campaign | Film | Social media | Content Creation | Insurance