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Case study / Malaysia
Bringing Changemakers To The Light
Finding niche and disruptor sustainability stories and NGO to bring them to life.
- Brand
- U Mobile
- Market
- Malaysia
- Type of work
- Social
- Industry
- telco
- When
- 2024
Overview
U Mobile launched Planet By U, an editorial Instagram Page to combat the dominance of established sustainability organisations by highlighting the smaller changemakers that were being eclipsed.
We were responsible for identifying relevant organisations, build rapport, interview them, and lastly launch them on social.
These changemakers ranged from maritime protectors to bug snack manufacturers which we tried.
The Work
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