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Brand Film for a Global Legacy Brand
Slumberland is a century-old brand with a rich international legacy. They have a strong distribution network, but have lagged in brand love & awareness especially amongst the younger audience.
In conjunctions with its 40th anniversary, Slumberland took the opportunity to reach out to the market and remind everyone of how it’s been part of our lives for the past four decades. The campaign message was simple: Come Home to Slumberland. The campaign was championed by a brand film in different languages, digital content and media support to maximise reach.
Brand Campaign | Mattress | Film | Legacy