Details
A 360 Digital Campaign on the Need for Travel Insurance
In 2017, the changes in aviation regulation required airline passengers to opt-in to buy their travel insurance. Because of this, Tune Protect's sales dropped by more than 50%. This led to the launch of our campaign, CHECK TO PROTECT.
Based on our insight that the typical traveller is indifferent or uninformed of the value of travel insurance, we crafted a 360 digital campaign that targeted them across all digital channels at every phase of their consumer journey. We delivered a single-minded message that creates awareness, consideration, drives purchase and retention to recovery.
This campaign was a finalist at the Markies Awards 2017 for Best Use of Video.
Digital Campaign | Film | Social media | Content Creation | Insurance