Overview

Kimberly-Clark Professional introduced the ICON restroom system across Asia Pacific and engaged LOKi to lead the digital campaign. Our team translated post-pandemic hygiene findings from Australia and Thailand into clear, engaging digital assets that encouraged facility managers to raise their hygiene standards.

LOKi created the campaign proposition and developed landing pages, infographics, digital ads and eDMs that highlighted the ICON system’s key features. The dispenser is engineered to release a single sheet at a time to reduce cross-contamination, and the interchangeable faceplates support premium restroom design.

Through a cohesive digital rollout, LOKi linked research insights with the ICON system’s modern features to strengthen awareness and adoption among facility managers.