Overview

Kipling needed to refresh its brand identity and connect with younger audiences across 15 Asia Pacific markets during a global rebrand. As Kipling’s regional social media agency on retainer, LOKi was appointed to adapt and extend the brand’s new creative direction for the Spring Summer and Fall Winter 2018, 2019, and 2020 collections.

Our work covered styling, concept development, photo and video production and the creation of digital assets for regional social media platforms. LOKi also developed the Kipling Asia playbook, which provided visual guidelines, copywriting standards and tone of voice guidance to help local markets build a unified digital presence.