A 360 Regional Festive Campaign for a Fashion Retail Leader

Uniqlo partnered with LOKi to celebrate the holy month of Ramadan across Malaysia, Indonesia and Singapore. The regional campaign, TOGETHER IN COMFORT, RAYA IN STYLE combined retail marketing, out of home, PR, influencer marketing, digital and social to create an immersive experience.

The campaign was nominated in 8 categories at the Marketing Excellence Awards 2019 — Excellence in Advertising, Excellence in Communications/Publications, Excellence in Consumer Insights/Market Research, Excellence in Customer Engagement, Excellence in Influencer Marketing, Excellence in Integrated Marketing and Excellence in Marketing to a Specific Audience.

The campaign won an award for Excellence in Digital Marketing at the Marketing Excellence Awards.

360 | Festive | Fashion | Retail | Regional