APAC Campaign Creatives & Direction for Acer Day

How do you celebrate the biggest sales event of the year after more than a year of lockdown? You just have to #SeizeTheDay and LIVE YOUR WORLD.

To celebrate their annual Acer Day event, LOKi developed the LIVE YOUR WORLD campaign. It was launched regionally across 10 markets from Taiwan to the Philippines, challenging consumers to be true to their self and live up to their true potential empowered by Acer.

LOKi developed the concept, key creatives, assets and playbook which were adapted by the individual markets.

We also developed the idea of an original song that was performed by artists from each of the key markets and executed by Acer Philippines.

Creative Campaign | Electronics | Retail | APAC