A 360 Thematic Chinese New Year Campaign for HSBC
Chinese New Year is a key date in any brand's marketing calendar. In 2020, HSBC approached us to create a fresh direction for the festive season across all its platforms. Together, we launched the thematic campaign, BETTER YEARS TOGETHER to celebrate a continued partnership between HSBC and their customers.
The creative communications led the announcements and tacticals across all their channels. On digital, we launched a fortune forecast for 2020 to create further engagement with their customers and remarketing opportunities for their products.
360 Campaign | Thematic | Finance