Overview

The Agency for Integrated Care (AIC) supports Singaporeans in ageing well and strengthening the Community Care sector. mosAIC is AIC’s online platform that showcases stories and developments in Community Care.

To promote Community Care careers to younger Singaporeans, LOKi produced a video series featuring young professionals questioning industry veterans about myths, roles and responsibilities. The campaign was paired with an Instagram contest to deepen engagement. The launch grew AIC’s Instagram following by nearly 40 percent during the campaign period.