Overview

LOKi created an interactive AR filter for De’Longhi Singapore and Malaysia to showcase the new colour variants of the Dedica coffee machine. This Instagram AR experience allows users to place a realistic 3D Dedica model in their homes, switch between six colourways and resize it to match their kitchen interiors.

To support the launch, LOKi developed the full digital campaign rollout. This included social media branding, product focused content and influencer assets, all crafted to maintain a consistent visual identity that aligned with De’Longhi’s premium brand positioning. This project strengthened De’Longhi’s digital engagement and improved consumer interaction with the Dedica product range.