Overview

LOKi was appointed by HOKA and its Singapore distributor to build brand presence and community engagement across Instagram and Facebook. Our work supported key brand milestones, including the launch of HOKA’s first store in Singapore and the opening of its lifestyle flagship in 2025.

LOKi helped localise HOKA’s global brand idea “Born to Fly” for the Singapore market. We shaped content, campaigns and community touchpoints that connected performance, lifestyle and culture, strengthening HOKA’s position as both a performance and lifestyle footwear brand.