Strategy, Creative and Growth
We believe the tiniest details can make the biggest impact. We sweat the small stuff, because it’s often the details that turn a good idea into work that brings a brand, product or experience to life.
We’re a team of 65+ people across Singapore and Malaysia, spanning creative, strategy, content, performance marketing, project management, data and analytics, technology and production. Different disciplines and different perspectives, brought together by the same passion for GOOD WORK that builds brand love and stronger relationships between brands and the people they want to reach.
You don’t need another agency producing generic campaigns and marketing collateral. You need a creative partner that understands your business, your audience and the market you’re operating in, with the experience to turn that understanding into work that delivers.
We’re an independent, full-service creative and digital agency with teams in Singapore and Malaysia. Locally grounded with global experience, our team brings together talent from leading agencies and client-side marketers who understand both sides of the brief: how to build brands and create work that resonates, and how to deliver against real business objectives.
Our capabilities span brand strategy, creative campaigns, social media marketing, web design and development, video production, performance marketing, data and analytics, digital transformation and digital PR. Whether we’re working with a local business, regional brand or global organisation, everything starts with understanding what the business actually needs.
Work with us for bespoke solutions catered to your business needs. Reach out and discuss strategy and creativity built around your brand, your audience and what you need to achieve.
That’s where LOKi comes in.
Our Journey
2008
LOKi founded as a Web eCommerce enabler.
2010
One of the first agencies in Malaysia to offer end-to-end content creation and social media management.
2014
Expanded into digital marketing and campaign services for long-time clients, operating as a focused 20-person team.
2017
Established LOKi Singapore to grow regional presence. Rapid expansion in cross-market accounts and campaign capabilities.
2018
Elevated campaign production with creative and strategic talent from international agencies.
2019
Merged with Persuasion Technologies, expanding capabilities in data analytics and performance marketing.
2020
Launched LOKi Studios, our in-house production arm, delivering immersive, cost-effective content.
2021
Strong growth during the pandemic, with new opportunities driven by digital acceleration across sectors.
2022
Team scaled to over 50. Production capabilities expanded to support TikTok and short-form video content.
2023
Expanded B2C client base across industries while growing our B2B portfolio in both Singapore and Malaysia.
2024
Advanced development of AI-integrated applications and platform solutions across sectors.
2025
Formed strategic partnerships to extend service offerings into China and Indonesia.
2026
Continued growth on B2B portfolio with expansion on technology and studio creation.
Your Multidisciplinary Brand Partner
Engage us for one service or bring multiple disciplines together. We scope the team and capabilities around what your business needs.
01
Strategy
Direction
We connect business objectives to marketing, communications, creative and media, giving brands a clear strategic direction grounded in their audience, market and goals.
02
Creative
Identity
We turn strategy into ideas, identities and creative communications that people notice and remember.
03
Social Media & Content
Community
Social media has been part of LOKi since the early days of the industry. We develop strategies, create content and manage communities.
04
Production
From concept and storyboarding to shoot, edit and delivery, we manage video and photography end to end.
05
Development
Platforms
We design and build websites, ecommerce platforms and digital experiences around the complete customer journey.
06
Performance Marketing
Growth
We plan and manage performance marketing across Meta, Google, programmatic and other digital channels.
07
Analytics
Insight
We turn marketing and customer data into insights businesses can use.
How we work
Every brief is different, so we adapt the process to the work. This is how we get from understanding the challenge to putting the work out into the world.
Understand
We get into the brief, your business, audience, market and what success needs to look like.
Strategise
We define the direction, priorities, messaging and KPIs that will guide the work.
Create & Build
Strategy moves into ideas, design and more, with the right specialists brought in along the way.
Deliver
We manage the details that get the work live, from production and implementation and rollout.
Measure
We review performance, learn from the data and apply those insights to what comes next.
Brands we’ve worked with
From global organisations to regional and local brands across B2B and consumer markets.
Got a question?
Does LOKi only support Singapore or Malaysia work?
Both. LOKi is an independent creative and digital agency with core teams in Singapore and Malaysia, supported by experience that spans global markets. We also work remotely with regional and global teams, supporting clients across markets from our Singapore and Malaysia offices.
What industries does LOKi work with?
Our experience spans finance, retail, healthcare, pharmaceutical, aviation, government, technology, consumer and B2B sectors, among others.
Do you offer standalone services, or only full retainers?
Both. Clients engage us for standalone projects such as a website build or campaign, as well as ongoing retainers covering multiple services. We scope our engagement around what you actually need.
How long does a typical project take?
It depends on the scope. Some projects can be delivered within a few weeks, while larger campaigns and ongoing retainers can run for several months or longer.
Can LOKi support both Singapore, Malaysia and regional campaigns?
Yes. With teams across Singapore and Kuala Lumpur, we regularly support retainer brands across both markets and globally. Many of our clients engage us specifically to support their needs across Singapore and Malaysia.
How is pricing structured?
We offer project-based pricing for one-off work and retainer arrangements for ongoing support. Proposals are scoped according to your requirements, objectives and budget rather than a fixed rate card.
What does working with LOKi look like month to month?
You’ll have a dedicated point of contact, regular reporting against agreed KPIs and direct access to the specialists working on your account, from strategy and creative to media, technology and analytics.
Do you work with public sector and regulated industries such as healthcare and pharmaceutical?
Yes. Healthcare and pharmaceutical marketing are among our more established sectors, including work for healthcare professionals, biopharma and public health audiences where compliance requirements and structured approval workflows are part of the process.
Have a brief, a challenge or just the start of an idea?
Let’s build something that gets your business found, trusted and chosen. Tell us what you’re working on, where you need support, or what you’re trying to solve. We’ll help you figure out what comes next.
Talk to Us