Gojek for Business

Building a stronger B2B presence on LinkedIn.

Gojek wanted to strengthen its presence on LinkedIn and create a more consistent way to engage businesses and professional audiences in Singapore.

The challenge was to maintain a regular content presence without becoming repetitive or overly product-led, while building greater relevance around business mobility and workplace needs.

As Gojek for Business’ LinkedIn content partner, LOKi manages the page across strategy, creative development, content production and day-to-day publishing, identifying topics and opportunities that resonate with business decision-makers.

Our creative strategy brought more of Gojek’s bold, quirky consumer personality into its B2B communications, while keeping the content relevant and credible for professional audiences. This came to life across thought leadership, whitepapers, original video content, carousels and multi-format social content, with the page consistently achieving high engagement rates.

• LinkedIn content strategy & page management
• Editorial & topic planning
• Creative strategy & concept development
• Thought leadership & whitepaper development
• Original video content creation
• Carousels & multi-format social content
• Copywriting & visual development
• Content performance review & optimisation