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Case study / Malaysia
A Sauce For All Cuisines
Executing a brand-driven campaign that highlights the connects their core product with rising cuisines.
- Brand
- Lee Kum Kee
- Market
- Malaysia
- Type of work
- Brand/OOH
- Industry
- FMCG
- When
- 2024
Overview
Lee Kum Kee, the iconic sauce brand, has been a staple part of households through its delicious taste and wide application.
However with the next generation of home chefs cooking Italian, Japanese, and Korean dishes, we needed to showcase the sauce’s versatility to remain relevant.
We developed a range of OOH Billboard ads that highlighted that the delicious taste of Lee Kum Kee could match with these trending cuisines.
The Work
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