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Case study / Malaysia
An Apple A Day: Integrated Campaign To Drive Effectiveness
Developing a multi-channel campaign to drive campaign participation through social, digital, and BTL assets.
- Brand
- HSBC
- Market
- Malaysia
- Type of work
- Integrated
- Industry
- Financial Services
- When
- December 2024
Overview
HSBC Malaysia had secured a number of iPhones to drive cardholders to use their cards and potential cardholders to sign up to one.
These type of campaign are common amongst the banking industry creating a sense of fatigue.
To break through, we develop a straightforward concept that was brought to life through an integrated campaign of audio, digital, and social.
The Work
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