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Case study / Malaysia
Transforming Public Transport To Social Sensation
Creating impactful social content that drives engagement and product awareness.
- Brand
- Prasarana
- Market
- Malaysia
- Type of work
- Social
- Industry
- Infrastructure
- When
- 2024
Overview
Prasarana, the operator of RAPID KL & MRT, is an essential yet socially unengaging brand for millions of Malaysians.
Our task was to bring excitement and fun to a largely functional brand through engaging and viral social content.
We incorporated timely and trending social icons and merged them with the services to make Prasarana’s content is just as essential as its offerings.
The Work
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