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Case study / Malaysia

Bringing Cement To Social

Creating engaging content to educate around the impactful role that concrete has in society.

Brand
YTL Cement
Market
Malaysia
Type of work
Social
Industry
Infrastructure
When
2024
YTL Cement — Bringing Cement To Social

Overview

YTL Cement is Malaysia’s largest producer and distributor of cement. Despite their national importance, YTL Cement had yet to launch their social channels to tell their corporate story to consumers as well as to raise awareness of the importance of concrete.

We launch their social presence through engaging corporate content that highlights key projects, internal events, and product education.

The Work

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